John Bresee

I borrowed $2,000 from my Mom for a white box 486/66 with four megs of memory and with it I started a newspaper, a journalism career and my first Web site. The white box was the theoretical bottom limit that could run Windows 3.1. And it could, sort of. It was all you could do, if you went to open a big program like notepad the whole system would crash with the screeching of failed temp storage on the itty-bitty hard-drive. Going from four megs to eight remains the greatest upgrade I’ve ever made. Suddenly I could compute…write articles, open up one of the thirty daily AOL or Compuserve disks I’d get. (76762@cserve.com or something like that).

I’m a bit geekier than average but still what I tote in my backpack isn’t wildly out of the ordinary:

Top Ten Items to Maintain Minimum Computing and Connectivity

1. Macbook Pr0 15.4″. Anything smaller is just annoying for spreadsheets and any larger and you can’t use it on an airplane. It’s simply the best laptop made for the hardcore business user. It’s intuitive, has long lasting batteries, huge piles of ram and every few months it just gets cooler. It’s the centerpiece of your geekdom.

2. Mac Air – Why  both? Well they’re for totally different purposes. The Air is a beautiful engineering excercise. It starts in a nanosecond, grabs a wireless connection before I can say Linksys and just generally works beautifully for 90% of my computing needs. It’s great to pass around the couch with a must-see You Tube clip and it for some reason is less offensive to bring to bed than than the MacBook Albatross. But it heats up fast in your lap and just doesn’t have enough of a graphic card. I love my Air so much that I’m not sure which one I’d grab in the event of a fire.

3. iPhone- Simply the best phone made today. The day I got my iPhone was as important as the day I got email. And it just keeps getting better. The camera is astonishing and the UI is an entire doctrine on simplicity as the soul of usability. I have nothing but the deepest respect for the product gurus who took us from the Motorola Rokr to the iPhone. That’s like going from the Pinto to the Bugatti Veyron. It simply can’t be done.

4. Kindle DX- I love the Kindle. I love it’s one way-ness. I love that it buries me by Whispernet under an avalanche of content and yet doesn’t really allow me to create a single email response. I am not looking for another computer, I’m looking for a tool that will help me organize and get through some small percentage of the many blogs and books I hope to read. Amazon has give me back the gift of reading.

5. Verizon MiFi 2200 – It’s a cellular modem/wireless hub the size of a credit card. It can support five concurrent connections, be they iPhone’s or laptops. It has a four hour battery built in and the speed is reasonable. It’s perfect in my RV and allows me to get rid of the relatively bad Autonet wireless hub.

6. Apple TV – I don’t know why it doesn’t get better reviews. Since I got this I don’t need cable any longer and with the MiFi it works in the car. No more scratched DVDs.

7. Motorola Droid – I hate that I love this phone. It’s a mishmash of usability errors combined with raw genius. It hints at the Jetson-like  future of mobile Internet.

8. Valentine One radar locator– I keep waiting for something better but it’s still the best thing to keep you on the right side of Johnny Law.

9. Oakley Thump sunglasses, V1. They’re so bad they’re good. It’s like the M-frame all over again. When you turn up the thump nobody bothers you. They look away painfully and make mullet jokes and that’s worth big money. Poison sounds especially good on those.

10. Party Blimp– Every remote control airplane I’ve ever flown has died in the first five minutes. The party blimp, filled with helium from WalMart, cruises slowly around the house safely bumping into everything and breaking nothing. It’s a remote controlled vehicle for someone with my limited skills.

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Don’t get me wrong, slide rules are cool. We never would have gotten a man on the moon without them. I’m always envious of anyone who can run a slide rule or an abacus or even the classic Texas Instruments 12-C. Tools like these are amazing, deeply layered and powerful. They are often the engines that true scientists use to change our world, innovation by innovation.

As I slowly get to understand the Droid I realize that it is a far more layered and powerful machine than I realized at first glance. It is rife with problems but even more deeply loaded with innovation and promise.

The App market is the wild west, with every download a gamble; many of them crashing right out of the gate. And I wonder if I’m giving login information to hucksters. I just don’t have the faith in the Android marketplace that I do in Apple’s App store. But it’s cool.

There are physical aspects of the Droid that are wonderments, like the haptic touch screen keyboard. And there are physical aspects that are embarassingly bad, like the slide out QWERTY keyboard. It’s wholly unnecessary due to the excellent software.

The more I explore the more I learn to love the Droid. But it does not make me love my iPhone any less. The iPhone just works and it works beautifully and when it comes to communicating, be it text or voice, I want something straight forward that never crashes and has the usability of a simple light switch. In mobile simple is great. But the Droid, while overloaded with stuff, is a fascinating device.

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Ten years late mCommerce has arrived. Due to our convoluted quilt of 12 wireless technologies like the laughably bad TDMA (AT&Ts previous technology that could manage only eight calls per cell) we find ourselves arriving a decead after iMode revolutionized Japanese pop culture.

Apple’s iPhone strategy has been the most beautiful business ramp in the history of technology. The OS is, despite some minor flaws, excellent. A year ago it became the one material possession I would save with me if there was a fire (pardon the duh factor of grabbing a phone). In the past my laptop was my most vital possession and yet quickly my iPhone has supplanted. Yet convergence is just as far in the distance as it ever was. I use my laptop just as many hours a day…it’s just the the iPhone has eaten up all the space that comes between. Even a pause in conversation is enough to have me idly unlocking the phone, considering a spin through the app store.  Divergence is alive and well as it always has been.

Much of the business world is still grappling with what kind of opportunity the iPhone really represents. Often the thinking goes that mCommerce should be like the Tommy Hilfiger web model. I believe that is the wrong tack, taking traditional eCommerce and just shrinking it to a smaller form factor.

What needs to exist is the notion mobile is leading us to a new model for computing that I’ll call for the moment, Better than Web.

Better Than Web is, well, just like it sounds. eTailing always runs a few years behind the content revolution and generally  also just doesn’t do things as beautifully. There isn’t an ecommerce site in the world that has anything like Facebook’s beautiful UI and phenomenally layered business logic. I dream of an eTailer that hits even 70 percent of the Facebook mark.

And in the world of Apps the gap between the A players and the eTailers is larger. I have yet to se

e an etail example using GPS, shared browsing, haptic interface, audio, accelerometer and more. With GPS, turn by turn navigation and some simple work Walmart could have every one of their store’s guide you through a real map your current stadium like store. Add a list function and it could walk you to each product you need while offering you coupons on nearby or similar items. Average cart could climb and time in store could go down. Need a clerk. Hit the big panic button and scan the bar code and have an instant call back…from the call center in Mumbai.

And for us rare pureplays the world just gets rosier. Show only reviews from my state, current location, in the last fifteen minutes, from my friends, etc. No longer need a person in Naples Florida be greeted by puffy down coats on the homepage. We could actually personalize. If it’s a ski site like ours and we’re able to track vertical skied in one day then we would know much better what skis to recommend.

Simply put, in eTailing your retail App better not be a slimmed down dimmer retail store with itty pictures that works in conjunction with your web site. It instead needs to be the next generation or etailing offer much much more. The move to dynamic localized and personalized content just moved up a few years. Ebay is averaging $89.95 per download in revenue and we haven’t even hit the holidays. Mobile is the future of etailing, duh. And Better Than Web is the future of mobile.

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