John Bresee

Which is to say big and loud and fast and it’ll piss a lot of people off.

Ironically it’s those in the Netbook world who look shocked and say, “look how much more we give for half the price?” I’ve got bad news for Netbookians…your computers suck. They’re slow and painful and cramped. But oh yes, they were cheap. And we love cheap.

But the iPad isn’t a nicely done Netbook. It isn’t a Kindle with color. It’s not an iPhone that met a steam roller. It is the the next fom of computing and it’s beautiful. Yes, as always, it’s missing some things. But it’s not like a boat missing a motor. It’s more like, well, an iPhone that launched without cut and paste. We suffered along while we all worked to change the world.

The truth is we carry 100X the computer we need in our laptop most of the time. Buried in a slow loading inconvenient poorly designed behemoth. The iPad can accomplish 95% of what we need our laptops for. Oh, we won’t get rid of our laptops. That five percent is crucial. We will just add the fourth form of computing to our lives. And it will be beautiful and we will wonder in two years how we ever ordered off a menu that wasn’t pre-loaded in our iPad with our built in payment system.

The iPad is our wallet, portfolio, memory, communication, calendaring…well it’s our life. It’s just not our phone replacement. Our bags got lighter. We’ll take the laptops home one the weekends for heavy work.

Desktops? How cute…they’ll be good for towing behind cars or some such anti-world recreation. But the iPad will be our center.

And yes Android will follow and it will be good. It will be the Chevy 3/4 ton to the beautiful Pininfarina like lines of the iPod. Change is good and at first it will look effete and snobbish. But soon it will be real. And Microsoft and RIM and others will head for other shores, other businesses where they don’t have to compete with such smart people.. Most of our computing is simple and can even be fun. and it’s always better when it has location. The world continues to change whether we bought a two pound Droid with a worthless keyboard or not. The iPad makes me happy.

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Popularity: 20% [?]

Phonegap is a new open source multi-environment development tool. One of my biggest fears around the incredible race between Apple and Android has been about the cost of doing dual application development. Mobile feels a scary enough jungle when you are looking at Apple development, but add in the multi-verse of Android phone builders with a myriad of screen sizes and other strangeness and it looks like a massive amount of friction. Thankfully the software world is filled with the smartest people in the world who perceive problems beyond the horizon time and again and rush to fill the coming void.

My guess is that the Apple Tablet will be an overwhelming hit which will change personal computing once again…but add yet another layer to development. And my guess is that Phonegap will be there quickly as well. So thanks Phonegap. Read about it on CNET

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Popularity: 84% [?]

The iPhone is the most beautiful design and business exercise I’ve ever seen. I am happily humbled by Apple for their vision and incredible operational excellence. They saw and created a future of which I hadn’t even dreamed. The iPhone set me free.

And yet…so did Compuserve in its day. Compuserve and the Mosaic browser let me run about the web as fast as my 14.4k modem would allow, from one Star Trek fan site to another. And it became both my vocation and avocation. The iPhone, ten years after I first started working on the mobile web finally delivered on the promise of the richness of the web combined with dynamic community and localization. Thank you Apple.

When we take our first timid steps in a new technology we seek safety, familiarity and comfort; and the iPhone delivers. It lets us safely download apps that have been approved and search around the well lit corners of the nice part of Internet town…but it’s a bit like a cruise ship. You can’t ever really get in trouble. It’s kinda fun for a while, but the captain never invites you up to steer it or do donuts with the thing. And eventually you want to see the whole ocean.

And the Droid…well, it’s like Netscape 1.0. It crashes more than I did in high school, which is to say, a lot. And it lets you get the full unfettered internet, location and community access. Want to download an app that steals your private data…go ahead. Want to download an app that instantly violates federal wiretapping statutes…it’s one click. Seeking something really unsavory, it exists or is in development right now. I don’t even dare to imagine the things that are to come.

The world of Adult entertainment has often been the north star of the internet, showing us where web business is going. Take a look at the origins of most video streaming software or even internet traffic tracking companies.

And trust me, the iPhone’s bevy of bikini girl apps is really not going to satisfy the seemingly insatiable cultural appetite for prurient content. And in that part of the world the Droid wins hands down. The porn world has gotten a seat back in the game.

In the 90s Yahoo failed when it couldn’t keep up with the endless requests for sites to be added to its directory. It was excruciating to wait and see if your site would get accepted and practically business death if you weren’t. And Yahoo was unblinking as they ignored every request for information on how or whether you would get in. Even when they started charging $300 to get guaranteed placement it still didn’t really satisfy a webmasters desire for instant inclusion. Which is why DMOZ came about and eventually things like Wikipedia. The community does a better job policing massive amounts of content then a small group of censors with unclear by-rules.

And the four week wait for a developer to see if their efforts to fly in the Apple world just isn’t going to work. In the Web3.0 world we are being trained to expect real time in absolutely everything.

Android delivers the vicious one-two punch of instant inclusion and boundless content. And that is too mighty for Apple to beat. In the late 90s we ran as fast as we could from AOL into the arms of Earthlink and Comcast so that we could get the full web and not the pre-chewed variety. In 24 months or less the iPhone will be the choice of fussy Meerschaum pipe smoking ascot wearing professors and the rest of the world will be carrying Android 4.o phones that allow us full unfettered access to the world of content and applications.

It seems likely that a wikipedia of applications will come to fruition with a community of trusted testers and a standards body run by the community will come about. And when we see that BBB of mobile web, we will find trust. Until then, buyer beware.

But it’s going to be a cool winding road getting there…filled with missteps, crashes and eventually government intervention.

And Google will become a bevy of little Googlets, split up by the privacy fear mongers. This is the coolest movie I’ve ever not seen and I can’t wait.

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Popularity: 2% [?]

What’s a content blob? Oy, well, it’s just one of those made up terms that I use as a placeholder in my head for how dynamic content should work on ecommerce sites in the future. The best example I can see of one right now is on NFL.com.

Any page should be a live application, constantly changing as the world changes…with advertising melded in in such a way that it doesn’t ruin or distract from the experience. The NFL has at least started down the road.

Popularity: unranked [?]

Here’s a video about how we used to market at Backcountry.com circa 2007.  It’s kind of a B- performance. Sorry. There is some good data in here though:

This is a link that may or may not work to a speech to a BYU entrepreneurship class circa 2007.

Popularity: unranked [?]

Wow. When Goliath finally decides to step up and kill David you expect some fireworks. I mean Motorola isn’t exactly new at cell phones. They practically invented the Bat phone and those huge things that Crocket and Tubbs lugged around on ‘Vice. So when Google and Verizon and Motorola teamed up for the wireless Malachi Crunch I expected something really cool. Unfortunately the first go round with it suggests that it kinda sucks.

I remember my two year-old son was able to operate my iPhone and unlock it on his own. He was quickly navigating through the interface without any help. I was able to make the iPhone work without resorting to a manual. I was annoyed by the touch screen typing but I got used to it in a few weeks. Already I’m jonesing for my touch screen QWERTY. The Droid is confusing and awkward and lacks, well, UI. As the CTO at my company often says, “soft is hard”. And boy the User Interface just plain stumps someone with my room temperature IQ.

The hardware is okay. The flash on the camera is nice and the speaker is better. There’s a nice use of vibration/haptics in the interface that  I like. And it’s got a nice heft to it so when I finally get annoyed enough it’ll go clear through the window as opposed to bouncing off as the iPhone might.

I will say it’s better. The iPhone has forced the rest of the world to raise the level of their game. But all you Verizonites who can’t seem to understand that it’s only about $100 to break your contract will be happier on the Droid than on the DOS like Blackberry. But it’s no iPhone. The droid is the Corvette of phones…which is nice if you’re into that kind of thing.

The game isn’t over.

Popularity: unranked [?]

Ten years late mCommerce has arrived. Due to our convoluted quilt of 12 wireless technologies like the laughably bad TDMA (AT&Ts previous technology that could manage only eight calls per cell) we find ourselves arriving a decead after iMode revolutionized Japanese pop culture.

Apple’s iPhone strategy has been the most beautiful business ramp in the history of technology. The OS is, despite some minor flaws, excellent. A year ago it became the one material possession I would save with me if there was a fire (pardon the duh factor of grabbing a phone). In the past my laptop was my most vital possession and yet quickly my iPhone has supplanted. Yet convergence is just as far in the distance as it ever was. I use my laptop just as many hours a day…it’s just the the iPhone has eaten up all the space that comes between. Even a pause in conversation is enough to have me idly unlocking the phone, considering a spin through the app store.  Divergence is alive and well as it always has been.

Much of the business world is still grappling with what kind of opportunity the iPhone really represents. Often the thinking goes that mCommerce should be like the Tommy Hilfiger web model. I believe that is the wrong tack, taking traditional eCommerce and just shrinking it to a smaller form factor.

What needs to exist is the notion mobile is leading us to a new model for computing that I’ll call for the moment, Better than Web.

Better Than Web is, well, just like it sounds. eTailing always runs a few years behind the content revolution and generally  also just doesn’t do things as beautifully. There isn’t an ecommerce site in the world that has anything like Facebook’s beautiful UI and phenomenally layered business logic. I dream of an eTailer that hits even 70 percent of the Facebook mark.

And in the world of Apps the gap between the A players and the eTailers is larger. I have yet to se

e an etail example using GPS, shared browsing, haptic interface, audio, accelerometer and more. With GPS, turn by turn navigation and some simple work Walmart could have every one of their store’s guide you through a real map your current stadium like store. Add a list function and it could walk you to each product you need while offering you coupons on nearby or similar items. Average cart could climb and time in store could go down. Need a clerk. Hit the big panic button and scan the bar code and have an instant call back…from the call center in Mumbai.

And for us rare pureplays the world just gets rosier. Show only reviews from my state, current location, in the last fifteen minutes, from my friends, etc. No longer need a person in Naples Florida be greeted by puffy down coats on the homepage. We could actually personalize. If it’s a ski site like ours and we’re able to track vertical skied in one day then we would know much better what skis to recommend.

Simply put, in eTailing your retail App better not be a slimmed down dimmer retail store with itty pictures that works in conjunction with your web site. It instead needs to be the next generation or etailing offer much much more. The move to dynamic localized and personalized content just moved up a few years. Ebay is averaging $89.95 per download in revenue and we haven’t even hit the holidays. Mobile is the future of etailing, duh. And Better Than Web is the future of mobile.

Popularity: unranked [?]

Aren’t you a little bit tired of the green’ocrisy. The shameless annoying hypocrisy of the greenies. I can say with some certainty that the cloying phrase, “social responsibility” has jumped the shark. Check out McDonalds.com’s post reminiscing about the spirit of Woodstock. Awesome.

Well thank God for a movement on the wane. Yes, lets save the planet; duh, we live here. It’s like putting put up banners that say, “save the living room!” It’s a given. We need to do it with every bit of energy we can get from a supersized #2 meal…which, in it’s day was two cheeseburgers, fries and a coke; back before the notion of supersizing.

The hemp wearers can quibble amongst themselves and they might disagree as they see their one career avenue going up in smoke, but the simple truth is that when McDonald’s co-opt’s the phrase “social responsibility” you can be certain that it’s days of hipness are over. Shane McConkey called it when he ended the life on the term Extreme Skiing. He did it when Taco Bell launched it’s “Extreme Value Meals”. He was right and Freeskiing was born. How about it Max?

Oh and if Vanity Fair and Madonna are asking the question then it’s far too late:

Popularity: unranked [?]

If you don’t have an iPhone then you are one of the teeming masses of the world that has missed yet another crucial juncture in technology. I don’t want to love Apple. They’re smarmy and pretentious in an icky way. Were they on the island in Lord of the Flies they would have been Piggy and that’s no way to get ahead in a uptight society. But the truth of the matter is that Piggy made fire with his glasses. He was damned handy to  have around.

And in this world Apple is quite simply the best product company on the planet. They make beautiful brilliant products. Okay, they kinda suck at customer service and their web site is oh-so hip circa 2005. But when it comes to stamping out a product you can hold in your hand it dwarfs all others…whatever the category. *For all you sad wannabes toting your BoysenBerry Crescendo and saying, “it has a touch screen too”, please, please just shut up and click away on your miniscule QWERTY keyboard. I know, it costs you $150 to get out of your contract…yawn again. It’s worth $150 to stop the bleeding and join the world. Simply put Apple is five years ahead of the nearest competitor in wireless. It’s like Icarus boasting about having Greek bees wax with a one degree higher melting point while Daedalus is kicking it in a G5.

Rather than get your dander up and say things like, “there are 11,000 apps in the Android app store”. Yawn. Apple has sold or given over 2 billion apps. The competition is laughable. It’s like Manchester United taking on my sons team, the Condors. There is no competition in wireless smart phones. It may burst to life again in a couple of years, but I haven’t seen signs of it.

And it’s the App store where the love resides. It’s so good that I check it at least daily. And when I find a new app; in whatever category; my life becomes instantly better in that way.

The momentum behind apple is enormous. They have created a better UI, a better way to navigate the web, a mobile eco-system that works and ultimately the one portable computer that we must all own.

I had a Blackberry for quite a while. And it had as much in common with Apple’s communication platform as my first tin can and string phone. Good luck wireless world. You’re going to suffer for a long while.

*Apple, you suck at mice and that is inexcusable. The Apple TV is cool, but not cool enought to bear  your name.

Popularity: unranked [?]

The first rigid frame tent Dad bought was a tan three-man from LL Bean back when they were the cool gear company. Dad was in awe of its ability to hold itself up just by flexing a few aluminum poles. When the coastal winds of Maine ripped the tent off the beach and flung it skating across the ocean surface Dad just said, “wow, look at it float, look at the way it holds its form.” He watched until it sailed out of sight.

Last night I spent eight hours gear testing a Tent Cot—the unholy mating of a hunting cot and a boy scout tent—and thinking semi-deep thoughts about tent design and tent life. Any time I was tempted to stray to a different topic another drop of water would form on the nylon ceiling above my forehead and, water torture style, get me back on track.

I remember the Bedouin-style tents Dad would erect every summer on the coast of Maine. The gargantuan center pole was as heavy as an I-beam, surrounded by four stout pig iron poles at each corner. The trick was to rig a series of high-tension guy lines all around the tent—and in the full dark of the first night Dad would swear a blue streak as he rigged these origami like structures. The lines functioned like crafty trip-wires and at least once every trip I’d bring the homestead tumbling down when I face-planted over a line. Our clan of seven lived in these circus domes for three weeks every summer. Dad called it vacation.

The best-designed tent I ever spent the night in was on a bitterly cold -26º Vermont night, with winds peaking at over 50 mph. We were students of Sterling College on a four day winter hike and the only tent materials we were allowed were two sheets of cheap plastic and some rope. My hiking partner Steve Bastress channeled MacGyver as he bent a 12-foot sapling over, sheared off two downward facing limbs, and made stakes out of them. Then, using 18 inches of line, he staked the tip of the tree to the ground, forming an arch. Over the top of the arch he strung one plastic sheet. The limbs of the tree splayed naturally to form the perfect frame of a dome tent. All night long we heard our teammates’ two-stick-poles-and-a-plastic-sheet tents whipping about and collapsing.

In the morning the instructors seemed to feel we’d bent the old “leave only footprints, take only artifacts” commandment when we hacked into the virgin sapling. Apparently it was okay for them to teach us Swedish limbing techniques in class, but it was not so kosher to practice it in the field. These outdoor instructors, so fussy.

Last night I lay in the badly leaking Tent Cot and looked enviously out on The North Face Vector that I had foolishly loaned to a friend. Throughout the pounding hail and rainstorm I watched my loaner tent sit unperturbed. In the flash of lightning I could see the Unobtanium poles–as light as a muon–hold the shape of the tent just so and send the water packing.

In the morning I was wet in that eight-hours-in-a-completely-soaked-sleeping-bag kind of a way. My buddy hanging in my TNF continued to saw logs as I glared in his direction. To fail at Warm and Dry 101 is a quick Darwinian slap, a reminder that in many ways we are lamer than those who came before us. Dad would have rigged up some line and oil skin to keep himself dry. Steve Bastress would have built a log cabin. Me? I’ll be getting my Vector back.

Popularity: unranked [?]

BackcountryStore.com Gets No Love

LoveSac wins Ernst & Young Entreupreneur of the Year Awards

HEBER CITY, Utah (Draft) – In a lopsided victory LoveSac beat the stuffing out of BackcountryStore.com to become the 2003 Entreupreneur’s of the year. When asked for his reaction BackcountryStore.com CEO Jim Holland said, “Dang.” Co-founder John Bresee’s reaction was “Once again we’re standing in the shadow of Love.”

The upside was that the BackcountryStore.com execs finally had a reason to have a dress code, even if it was just for an evening. They knew the awards ceremony would be a glitzy affair, broadcast to a live audience of 1,200 on abig-screen televisions and attended by the governor–the pair decided that the GORP-centric attire they sell on-line wouldn’t be appropriate apparel in which to accept their award (bahahaha-jokes on them…there’s no award for second place). Bresee and Holland donned formal garb and neck ties for the first time in the companies history. BackcountryStore.com employee number two, Bob Merrill, quickly labeled them as “sellouts” and “corporate suck ups”.

However, when the winners of the respected awards were announced, and LoveSac, a Salt Lake-based manufacturer of beanbag like furniture, was named the winner in the emerging category, the web-based purveyors of high-end outdoor equipment knew they had underestimated their competition. “We got beaned by LoveSac” said a dejected Bresee. LoveSac has been a corporate rocket ship, achieving $5 million in annual sale in only two years of business and signing up new franchisees at a rate of one every two weeks.

“In truth”, said Holland, “I’m incredibly impressed with everything that LoveSac has accomplished and we’re very honored that Ernst and Young included us in their competition. It’s an honor to be in the same room with such a talented and brilliant field of entrepreneurs.

BackcountryStore.com was one of 24 finalists for the 10^th annual Utah 2003 Ernst & Young Entrepreneur of the Year Awards, which are co-sponsored by Utah Business magazine. The finalists were chosen from approximately 50 nominations, and the “emerging” category focuses on relatively young businesses.

BackcountryStore.com – which was named one of 2002’s top 50 e-commerce sites by Internet Retailer Magazine – sells high-end, specialty gear for backcountry adventures, including skiing, snowboarding, climbing, trail running, camping and hiking. The company was founded in 1997 by Holland, a six-time U.S. National Ski Jumping Champion, and Bresee, former Powder Magazine Editor. For more information, visit www.BackcountryStore.com.

X X X

Popularity: unranked [?]

Ski shops rule. I’m not talking Sports Authority’s generic pile O’ crap, but the real deal ski only ski shops. The kind of shop that smells of funky burnt p-tex, shuts down when summer rolls around and is filled with the pure love of sliding on snow. As a kid I spent hours hanging around Omer and Bob’s Ski Shop in Hanover, New Hampshire; dreaming of when I would get my first new pair of skis (Kastle) or when I would be able to ditch my lame Salomon 101s and get a sweet pair of Burt Bindings (never happened).

Fast forward 20 years and I find myself launching a ski shop. Hopefully the ski shop. For some reason shops on the web seem to lack the passion of brick and mortar shops. Instead of purely focusing on skiing they seem to veer off and sell any damn thing. Wooden summer chairs, fanny packs, and butt ugly one piece powder suits.

Not in this house. At Tramdock we are selling the best ski gear on the planet backed by the best service. We have a room, somewhat stinky, filled with full-on 100 day tram riding fanatics, sitting by the phone waiting for you to try and stump them. When the phone isn’t ringing they are picking and packing boxes or writing reviews of the gear. Our catalog manager hit Alta’s slopes at 6 am this morning and skied 24” of fresh Charmin smooth pow. Alta doesn’t open for another 20 days.

This company is an offshoot of Backcountry.com, the hardcore outdoor gear fanatic’s site. Tip of the Toque to the hippy’s across the hall…we love ‘em but we’re over the patchouli lovefest and wanted our own patch of the Internet. I’d been bitching at my business partner, Jim, for the last three years about this idea. Saying, “we can build the most core ski site on the web…just kick down the cash you motherless tightwad.” It’s understandable that it took him awhile with that kind of cajoling. At any rate, it looks like a goer. By this time next year the Tramdock crew will have several thousand more days under their belts, millions of feet of ‘vert and be running the Best Ski Shop on the Planet: Tramdock.

Pray for snow,

John

Popularity: unranked [?]