Archive for the ‘Writing’ Category

iPad and eCommerce- Finally a cash register for the individual

Wednesday, March 31st, 2010

(the iPad is) not nearly as good for creating stuff. On the other hand, it’s infinitely more convenient for consuming it” — Pogue In one sentence this anonymous scribe captured the essence of the iPad. It’s a consumer oriented cash generator with almost every form of payment waiting for you to join. We may well get out of this recession because Steve Jobs willed it to be.

One analyst just raised his 2010 sales number for the iPad to 8-10 million. Which is a ridiculous amount when you consider the category doesn’t exist yet. Which is silly for me to mention it’s not like the analysts spotted the housing crash, the dot com crash or any of the other eighty three recorded fiscal bubbles…but still, they are analysts and presumably they have more wisdom in their domain than I, so I listen.

But what I am guessing and feeling is that the iPad is going to revolutionize in a different way. The notion of personal browsing. That ecommerce+ will be at your fingertips  and it will be incredibly powerful. This is not a browser who’s history you have to wipe to keep corporate from reading it, but instead your own that you carry with you…history of all messages, commerce browsing, blogging, writing, photography. The iPad will be the window into your own lives and others.

Ecommerce only represents 6% of total commerce in the US…but it’s the fast growing segment  and will be for years to come. It is expected to grow 2% a year for the foreseeable future and that is without mobile factored in. The iPad will do an interesting thing in that it will help migrate those who have been resistant to ecommerce by way of a more friendly environment where commerce will, perhaps feel less threatening. So it will increasingly steal from the physical side of commerce. For the cognoscenti ecommerce will grow faster due to a deeper wallet share. Suddenly commerce that never would have happened over the web will be possible, be it the hot dog vendor or bike parts for a kick ass bike/community/commerce app. Those who comfortably spend on the web now will see their spending accelerate as the software grows to meet capabilities in the new hardware.

And in that way the iPad will work to combine the aspects of commerce that are already appealing with those of geo-tagging, nearest physical product, best price within five miles,  and much more to move a large percentage of wallet share to the web. So ecommerce will grow, again at a much faster rate than it has. And it will grow in new, unexpected places that get the distinct advantages of this format. For instance in-game digital product sales might well grow at an astonishing rate.

And Android will follow along with their impossible to beat “Better Than Free” model and slowly and they will own the lower pricepoints. Yet this is a market that is already proven, the $275 netbook is very desirable. Add in a touch screen and phenomenal OS and it will be a dream browser. The Tablet is here to stay. And so is the app. A web page is nonspecific brochureware for the dying 2000s and  an app is the perfect hyper-focused one purpose tool for which this generation was born to use.

High price-points will be Apple‘s as there is something luxurious in software and hardware designed together. But Android’s breadth of connectivity to massive data sets creates opportunities that I don’t have the brain power to imagine. Apple and Google do something that no other companies do, they create moments when the current and future exist at once. It’s this strange feeling, as if for a moment, we get a moment of living in the future just by way of a new product release. What a cool capability.

Tablets will not have to war for its share of computing. It will instead be the third form of computing and within 36 months the primary mode for ecommerce.We won’t stop using our laptops and desktops and we can’t give up our mobile phones.” The world never converges, it only diverges into more ways that we can stay in touch, buy, say hello, record our thoughts, support our existence.

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Popularity: 100% [?]

I’m Sorry Web Freshmen: Facebook is STILL not Email

Wednesday, March 31st, 2010
Google in 1998, showing the original logo
Image via Wikipedia

Every since AOL spammed the planet with discs, et al. there has been an never-ending strata of web users who just can’t seem to get the simplest aspects of the web. I’m not sure if people have stopped explaining it to them or if these things are real stumpers. I’ll try to clarify. It’s not that I have extra knowledge, I failed algebra four times in college. There are plenty of simple things that I just can’t get the hang of, like shoe-laces and brussel sprouts.

For the web stragglers, here are a few simple things:

1. Facebook‘s message queue is not email. Really. It can forward to email for some. But for many of us Facebook is kind of losing it’s appeal. So I never check the message queue. Yet my siblings write away as if my email address has in some way changed. It’s just another private message system, no better than the one at Ebay.com. Worse actually, Mom doesn’t write me at Ebay and the get teary-eyed when I don’t respond.

2. The navigation bar and Google‘s search input are separate things. Really. You can type a company’s domain (company name) in the navigation bar and press enter, and skip the step of typing it into the Google search field and then clicking their number one paid result. Save the world some money and save you time.

3. Etsy is the new Ebay. Sorry Ebay. You had it all for so long and we all miss you.

4. Never reveal anything on Facebook or a blog that you wouldn’t happily chat about with your manager or someone who you may have to interview with someday. In fact, don’t say anything to anyone that you wouldn’t like to share on TMZ or some such thing.

5. Give Your Child a Pseudonym: He or she deserves an ability to make mistakes and have them photographed or videoed and yet not connected with their real name for the rest of their life. We all did things when we were younger that we wouldn’t want to have on Facebook now…at least I did.

6. Internet is to the mobile internet as silent film is to TV.

7. www is dead. Long live direct navigation. When you are typing www before an address your just trying to be old school.  and away from specialization was just wrong. And I wish I could fix it immediately.

Popularity: 7% [?]

39 Google’s New (well it was when I wrote this) UI Shows Only 39 Characters On Screen

Wednesday, December 9th, 2009

Cool, Google’s new UI only shows 39 characters on the screen, including logo, TM and spaces. And I probably counted that wrong. Until you roll your mouse and then the regular UI reappears all Harry Potter and the Invisible Map style. Credit Veruus for pointing it out.

Popularity: 4% [?]

Funniest Email Thread Ever

Sunday, December 6th, 2009

I know, never post something that has been retweeted 500 times or more. But this thread is too funny. And I kind of want to bookmark it for myself because it will make me laugh just as hard a year from now.

Popularity: 4% [?]

POWDR Buys Copper

Saturday, December 5th, 2009

Did all y’all catch this? Park City based POWDR  Corp bought Copper Mountain from Intrawest. According to CBC news and Bloomberg, Intrawest has lost 71% of its value. Uh, one more time for the back row, 71%. I’m not a finance guy but that sounds bad to me. On the plus side maybe there will be a yard sale on ski resorts…and truth be told I’ve always had a hankering for Whistler/Blackcomb. If that thing drops below the jumbo mortgage limit I’m making a bid.

Oh, and just a quick FYI to POWDR Corp…you misspelled powder. Awkward at this point but the way you’re snapping up resorts you might want to fix that before somebody notices. You don’t see people struggling to spell all of our other synonyms for snow: ice, graupel, sleet, knee-cracking glacial death crust, etc. And really Powder is the best variety, no matter what the corn snow advocates would claim. So, y’know, kick down another “E”; we won’t confuse you with the magazine.

Popularity: 10% [?]

Great Customer Service as Art

Friday, December 4th, 2009

At Backcountry.com the Gearheads have great latitude in resolving problems and doing whatever they can to make the customer happy. But this example is like no other I’ve ever seen. Follow the link to see the customers full post on her blog FoolsandSages.com. Here’s a small excerpt.

“After I placed my order, I sent their customer service folks a mail telling them how much we loved their site and asking for the shipping to be adjusted to reflect our original wish to combine shipping. I fully expected for them do graciously do so, but was absolutely not expecting the response I received:

‘Hi Andrea,

Thanks for contacting us at Steepandcheap.com.  We love you, too. We would marry you if you weren’t already married. And we weren’t a company, but rather a young shy boy lost in the throes of love, yea, a misty-eyed dreamer looking towards the future, still unscathed and unpolluted by the hardships of mid-adulthood. We would ask your housemaid to deliver white flowers to you, with an anonymous note that read “Heaven nor hell could provide me the joy and pain your approval or lack thereof might impose upon me.” Then, that very night at midnight we’d stand outside your window playing a love sonnet on the violin–a heartfelt ribbon of swaying notes and flittering string plucks. You could get out of bed and come to the balcony to listen. Instead of saying anything, you might drop a single white handkerchief slightly soaked with your tears.

But none of that could ever happen, so instead I just gave you a full refund on your shipping costs. I think it was like 8 bucks. Thanks for the love.’”

Wow…how unusual. Here’s her full post.  http://www.foolsandsages.com/2009/12/03/making-customer-service-fun-what-a-concept/

Popularity: 4% [?]

The Adventure Life Folds

Friday, December 4th, 2009
Image of Steve Casimiro from Facebook
Image of Steve Casimiro

“National Geographic Adventure will cease operations, it was announced today, a victim of the down economy and systemic changes in publishing. The final issue is December/January.”

Bummer. That about covers that. No need for me to do any clever editorializing. I’m sad to see it go; it’s been a solid bastion of true adventure journalism amongst the thick weeds of men’s magazine‘s that offer editorial breadth of a weightlifters glutes: Endless teasers which claim they can make any desired body part either grow or shrink, depending on the need.

Steve Casimiro was the west coast editor…a title that seemed odd for an adventure magazine that covered the globe. It didn’t seem the title stopped him from taking a bevy of hot models to Ibiza to test “30,40,50 SPF – We Tell You the Truth.”  Steve has lined up the finest jobs in the magazine world as the most well known editor of Powder magazine and the co-creator  and first editor (with Rob Story) of Bike magazine. Casimiro is a man who knows the soul of adventure. I’m hoping his next beat will be another great step in the life of one of the finest adventure writers and editors in the world. He’s also handy with the Cannon Snappy.

Popularity: 4% [?]

The Best Skis Ever

Sunday, November 29th, 2009

The wind off Swaner Nature Preserve had a November bite this morning. The dark clouds were vogueing above Square Top like it was a winter day. Just idle posturing, no snow fell, but the threat was real and strange for August in the desert. I stopped at the ski rack in the garage to do a quick gear check. What’s going to the Park City ski swap? What do I need to replace?

Sadly it looks like it’s time for my XXXs to wrap up their career. They were a gift from George at Rossignol. He said, “I’m sending you some new tongue depressors, I think this fat ski thing is going to take off.” Seven years later, hundreds of thousands of vert on their scarred bases, one serious injury, two near avalanches, three jobs, four countries, four A-stars, one Bell JetRanger, three pairs of bindings and countless ski resorts…and some kid is going to take them off my hands for $50. There ought to be a graveyard for skis like these; a solemn resting place for workhorses that have done more than their duty. In these hammered bases I see my ski history, each weld represents a gamble that paid off or a bad decision narrowly won. The TGR sticker on the tail is from the Harvest year when my allegiance to one movie company was strong, but it’s scratched to hell and I think I’m past my sticker days.

But next to the XXXs is a spanking new pair of Atomic ReXs with Naxo alpine touring bindings. I skied them three days in the spring and they grooved like pole dancers through every type of snow. But I have yet to use their super-slick touring functionality.

My wife gave me a pair of Atomic TMeXs with Burnt Mountain TeleBulldog step-in bindings. I whaled and flailed my way down the mountain like a movable yard sale, but I can now say I drop the knee. Riding in my pack they felt as light as a pair of cross country skis and every step in the bootpath was easier. They make the peaks seem a little nearer, a little more accessible.

The final pair in the rack is the absurdly wide Fischer Big Stix 10.6. They wait for the deepest days that are sure to come. I live five minutes from the gondola…fifteen minutes from first tracks. The strange weather of this summer hopefully bodes well for an insane winter. And that’s the heart of the Big Stix—deep in the 60” storms, days when crashed snowboarders bob and flail in the bottomless pow like ocean buoys in a hurricane.

But I’ll need something new to fill the slot left empty by my XXXs. Time to begin my new history.

Thanks George.

–John Bresee

Popularity: 1% [?]

Ferrari Gives the Gold Chain Set to Porsche

Friday, November 27th, 2009
Tom Selleck, filming a scene for MAGNUM P.I. i...
Image via Wikipedia

I’m not sure when it happened but one day after years of making beautiful cars Ferrari suddenly became the province of the gold chain, Members Only jacket, Polo wearing crowd. I think it may have been the day that Magnum P.I. first burned grass and rubber in Hawaii in his 308. Over the years I think it evolved and Robin Masters replaced it with a 328 Quattrovalvole near the end of the shows run. But that seemed to be enough mass market exposure and Ferrari went from being cool to an embarassing thing that one doesn’t want to be seen in…or near. Since then Ferrari has done a beautiful job of fighting out of that hole by making ever more amazing cars and raising the prices to astronomic levels. And it’s helped. But Porsche has helped more.

I always wanted a Porsche. Since I was old enough to read I studied every car magazine, memorizing the specs. I could rattle off the 0-60 numbers of anything with wheels. And I’d read these magazines in the back seats of my Dad’s seemingly endless Volvo wagon’s; always colored the same as some form of human effluent. I can’t imagine how he could go down to a dealership loaded with blue cars and red cars and black cars and come home with some new shade of brown. The 70s were a dark period.

The Porsche Turbo was the coolest thing ever. So much power that many magazines said it wasn’t safe to drive. That sounded perfect for me. But then over the years Porsches became the province of the gold chain set. One day I realized I no longer wanted one. They had become the new Corvette.

And now Ferrari is releasing their new car and I have to say it’s beautiful beyond words. I covet one again.

Ferrari 458 Italia

Ferrari 458 Italia

Popularity: 13% [?]

Better Than Web

Wednesday, November 4th, 2009

Ten years late mCommerce has arrived. Due to our convoluted quilt of 12 wireless technologies like the laughably bad TDMA (AT&Ts previous technology that could manage only eight calls per cell) we find ourselves arriving a decead after iMode revolutionized Japanese pop culture.

App Store
Image via Wikipedia

Apple‘s iPhone strategy has been the most beautiful business ramp in the history of technology. The OS is, despite some minor flaws, excellent. A year ago it became the one material possession I would save with me if there was a fire (pardon the duh factor of grabbing a phone). In the past my laptop was my most vital possession and yet quickly my iPhone has supplanted. Yet convergence is just as far in the distance as it ever was. I use my laptop just as many hours a day…it’s just the the iPhone has eaten up all the space that comes between. Even a pause in conversation is enough to have me idly unlocking the phone, considering a spin through the app store.  Divergence is alive and well as it always has been.

Much of the business world is still grappling with what kind of opportunity the iPhone really represents. Often the thinking goes that mCommerce should be like the Tommy Hilfiger web model. I believe that is the wrong tack, taking traditional eCommerce and just shrinking it to a smaller form factor.

What needs to exist is the notion mobile is leading us to a new model for computing that I’ll call for the moment, Better than Web.

Better Than Web is, well, just like it sounds. eTailing always runs a few years behind the content revolution and generally  also just doesn’t do things as beautifully. There isn’t an ecommerce site in the world that has anything like Facebook’s beautiful UI and phenomenally layered business logic. I dream of an eTailer that hits even 70 percent of the Facebook mark.

And in the world of Apps the gap between the A players and the eTailers is larger. I have yet to se

Apple Inc.
Image via Wikipedia

e an etail example using GPS, shared browsing, haptic interface, audio, accelerometer and more. With GPS, turn by turn navigation and some simple work Walmart could have every one of their store’s guide you through a real map your current stadium like store. Add a list function and it could walk you to each product you need while offering you coupons on nearby or similar items. Average cart could climb and time in store could go down. Need a clerk. Hit the big panic button and scan the bar code and have an instant call back…from the call center in Mumbai.

And for us rare pureplays the world just gets rosier. Show only reviews from my state, current location, in the last fifteen minutes, from my friends, etc. No longer need a person in Naples Florida be greeted by puffy down coats on the homepage. We could actually personalize. If it’s a ski site like ours and we’re able to track vertical skied in one day then we would know much better what skis to recommend.

Simply put, in eTailing your retail App better not be a slimmed down dimmer retail store with itty pictures that works in conjunction with your web site. It instead needs to be the next generation or etailing offer much much more. The move to dynamic localized and personalized content just moved up a few years. Ebay is averaging $89.95 per download in revenue and we haven’t even hit the holidays. Mobile is the future of etailing, duh. And Better Than Web is the future of mobile.

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Everybody Needs a Cave

Monday, June 1st, 2009

The first rigid frame tent Dad bought was a tan three-man from LL Bean back when they were the cool gear company. Dad was in awe of its ability to hold itself up just by flexing a few aluminum poles. When the coastal winds of Maine ripped the tent off the beach and flung it skating across the ocean surface Dad just said, “wow, look at it float, look at the way it holds its form.” He watched until it sailed out of sight.

Last night I spent eight hours gear testing a Tent Cot—the unholy mating of a hunting cot and a boy scout tent—and thinking semi-deep thoughts about tent design and tent life. Any time I was tempted to stray to a different topic another drop of water would form on the nylon ceiling above my forehead and, water torture style, get me back on track.

I remember the Bedouin-style tents Dad would erect every summer on the coast of Maine. The gargantuan center pole was as heavy as an I-beam, surrounded by four stout pig iron poles at each corner. The trick was to rig a series of high-tension guy lines all around the tent—and in the full dark of the first night Dad would swear a blue streak as he rigged these origami like structures. The lines functioned like crafty trip-wires and at least once every trip I’d bring the homestead tumbling down when I face-planted over a line. Our clan of seven lived in these circus domes for three weeks every summer. Dad called it vacation.

The best-designed tent I ever spent the night in was on a bitterly cold -26º Vermont night, with winds peaking at over 50 mph. We were students of Sterling College on a four day winter hike and the only tent materials we were allowed were two sheets of cheap plastic and some rope. My hiking partner Steve Bastress channeled MacGyver as he bent a 12-foot sapling over, sheared off two downward facing limbs, and made stakes out of them. Then, using 18 inches of line, he staked the tip of the tree to the ground, forming an arch. Over the top of the arch he strung one plastic sheet. The limbs of the tree splayed naturally to form the perfect frame of a dome tent. All night long we heard our teammates’ two-stick-poles-and-a-plastic-sheet tents whipping about and collapsing.

In the morning the instructors seemed to feel we’d bent the old “leave only footprints, take only artifacts” commandment when we hacked into the virgin sapling. Apparently it was okay for them to teach us Swedish limbing techniques in class, but it was not so kosher to practice it in the field. These outdoor instructors, so fussy.

Last night I lay in the badly leaking Tent Cot and looked enviously out on The North Face Vector that I had foolishly loaned to a friend. Throughout the pounding hail and rainstorm I watched my loaner tent sit unperturbed. In the flash of lightning I could see the Unobtanium poles–as light as a muon–hold the shape of the tent just so and send the water packing.

In the morning I was wet in that eight-hours-in-a-completely-soaked-sleeping-bag kind of a way. My buddy hanging in my TNF continued to saw logs as I glared in his direction. To fail at Warm and Dry 101 is a quick Darwinian slap, a reminder that in many ways we are lamer than those who came before us. Dad would have rigged up some line and oil skin to keep himself dry. Steve Bastress would have built a log cabin. Me? I’ll be getting my Vector back.

Popularity: 1% [?]

1999 Article on Ski Trends

Monday, June 1st, 2009

I wrote this for a magazine called Core Sports in 1999. It’s not, well, not very good. But it is interesting, to me anyways, to see what was new and what the shapes were then. And interesting to see how hard I was pitching fat and it still didn’t catch on for years. Consumers move very slowly and yet we always forget and try to get them to rush.

Core Sports Ski Review

Ski technology seeps into the public consciousness about as fast as you can download e-mail in Eritrea…that is to say, slowly. While your dad might be looking to buy you skis this year, unfortunately his idea of hip is parabolic—and people who rip stopped saying “parabolic” right after Urkel entered grade school.

While the world has been wallowing in this collective hangover known as shape skis, the manufacturers have been whipping up a whole new arsenal, and now you rarely hear ski rock stars referring to skis in a way that could be confused with a Playboy centerfold. Now instead of “curvaceous” and “nice shape”, the comments are more along the lines of, “that bitch is fat!” Fat skis rule the world and if you haven’t gotten yourself the latest laminate backbacon, you better get on it. If you bring a pair of slalom skis into the terrain park you can pretty much count on lawn darting. Skis have changed, now it’s time to ride that change. The following skis are the absolute sickest rides on the hill. Whether ripping the park, or tackling the big mountains, these sticks will do you right.

For the East Face of Everest

Dynastar 4×4 Big, $695

800-992-3962, www.dynastar.com

Shape: 115/85/107

188, 194 cm

This is the undisputed heavyweight champion of the world. The 194 is so insanely powerful you’ll think you grabbed hold of a bullet bike. But this bullet has edges that could cut through steel, a firm flex that holds the hill, and the ability to take you down any mountain at 70mph or more, regardless of what kind of snow you’re on. If you like people staring at your skis while you stand in line, and then you like leaving them all in the dust, then this is your ride.

Salomon AK Rocket $825

800-225-6850, www.salomonsports.com

Shape: 118, 85, 110

200cm only

The Rocket is big…bigger than the Big even. Yet for such a large ski it’s surprisingly soft and controllable. This is an excellent ski for deep deep light powder. Built with a wood core and a two layer Titanal wrap for sturdiness, the AK Rocket is a ton of ski, and yet still very manageable when skiing in the resort.

For Great Scott at Snowbird

Salomon Super Mountain, $695

800-225-6850, www.salomonsports.com

Shape: 110/78/100

178, 186, 194cm

The Salomon Super Mountain is a fat ski for the rest of the world. When you want to go fast, when you want a ski that does everything, but you don’t want all the fat, go with the Super Mountain. This is Salomon’s strongest move to the hoop since they busted out cap skis. So many companies make “all mountain skis,” but there are very few that can actually do it all. This is a Power Foam PU core ski with a titanium monocoque frame.

Rossignol Bandit XX, $699

802-764-2514, www.rossignol.com

Shape: 107/74/97

170, 177, 184, 191, 195cm

The Bandit XX is the slightly smaller brother of the legendary Bandit XXX. The Bandit’s Dualtec construction is a blend of cap and traditional technology. Yet they have exorcised some of the demons of cap construction—vibration—and gained the advantage of excellent torsional rigidity. This is a great ski for anyone who ever steps off the groomers, even for a minute. The XX can handle all parts of the mountain.

For the Stratton Mountain Half Pipe

Salomon X-scream TenEighty, $595

800-225-6850, www.salomonsports.com

Shape: 108-75-100

161 & 177

K2 Enemy, $600

800-426-1617, www.k2skis.com

Shape: 109-75-97

173 & 183

This ski is often the big boy in the park, yet it gives you the versatility to make your hits wherever you find them on the mountain. This ski is versatile. The classic K2 Triaxially braided core is at work again; giving you a strong ski with excellent feel that encourages you to stick every landing.

For the HannenKahm

Nordica Grand Prix GS, $999

800-892-2668, www.nordicaboots.com

A fast ski on a steep corduroy groomer is as close to God as one man can come. But if you want to get just one step closer to the Almighty, then slip on the Grand Prix GS, from Nordica. These skis are Benneton Green, and some say downright homely. But they inspire confidence at the limit of adhesion that the best

Salomon Superaxe Series 2V, $715

800-225-6850, www.salomonsports.com

Shape: 103-62-93

173, 185, 193, 198cm

Popularity: 1% [?]

Interview Thank You Letter to Steve Casimiro

Monday, June 1st, 2009

After I interviewed for the Managing Editor position, this is thank you I wrote. Huh….

John Bresee • 1104 Ashton Ave. Suite 204 Salt Lake City, UT 84106
• 801-486-1388 Fax 485-2735 • wcr@xmission.com

June 26, 1997

Steve Casimiro

Surfer Publications

PO Box 1028

Dana Point CA 92629

Dear Steve:

Thanks for the day at the Powder offices. It was both challenging and fun. I mulled your interview questions over on the way home, and couldn’t help but laugh a bit. “What makes you snap?” Is roughly equivalent to “have you stopped beating your wife? Answer yes or no.” In an interview situation it is never easy to jump into a topic as awkward as the last time I snapped. Yet in the face of questions like this, and “rule breaking” one is left with two alternatives, the truth, or a bald face lie so transparent as to be pathetic. “I, sir, never snap!” was the obvious, yet unacceptable answer. At any rate, I enjoy mentally awkward situations, and in retrospect it was fun.

The group at Powder seem like a great team, and it was good to meet with everyone. I appreciate your effort in putting the day together.

I rudely neglected to thank you for lunch, so please accept my belated thanks.

Sincerely,

John Bresee

Popularity: 1% [?]

Fall

Sunday, May 31st, 2009

The cusp season of fall into winter is the sweet spot of the year. The water off of Cape Cod is warm, yet the humidity of August is gone. The deep pounding heat of summer in Moab relents and it becomes the desert playground again. In Vermont the spectacular colors are queued up and begin their show. And in San Francisco, the cold 52 degree days of summer end and its 49 square miles of perfect temperature begin.

Weekends are time to scramble and get the long rides in, the multi-day hikes, the last gasp paddling as water levels drop to stone-grind. Finally you have the best lungs and legs of the year and the rides are faster and smoother than ever.

As the nights lengthen beyond what we need for sleep, we sort the summer gear into their storage slots, clean out the deep sand of Burning Man, unpack the sleeping bags and unfurl the Thermarest. We pull out the old Powder Magazine’s and ancient videos. Give, Harvest, Sick Sense, Ski Movie or even Blizzard of Aaahhh’s one more spin.

In October the first few storms roll in from the coast as the jet-stream starts to tease; In November we begin the ritual of checking the snow cams where curiously the best picture is often no picture at all. One storm marks the change, the warm pavement doesn’t fight back as quickly against the snow, the grass doesn’t poke through and suddenly you’re into your next obsession. –John Bresee

Popularity: 1% [?]

Greed–From the Seven Deadly Sins Powder Issue

Sunday, May 31st, 2009
Incoming

Incoming

This is the simple story of nine days, six heli-ski guides, four skiers, three helicopters, and more than a 100,000 vertical feet

“It’s my birthday, and my Dad says I can have whatever I want, and I want your bicycle.”—Pee Wee’s Big Adventure

When I was made editor of Powder I laughed, my friends laughed, and somewhere deep in the Earth, Satan laughed as well. It was like giving Charles Keating responsibility for Social Security. In the first editorial planning meeting of the year I looked around the large conference room table with as much sincerity as I could muster. I said, “it’s time we gave some coverage to the hardworking folks who are flying helicopters in the lower 48. It’s time to go back to the heartland because that’s where the best skiing really is. What we need to make this work is one big roadtrip through the West, nailing the crown jewels of US heli-skiing. To do it we’ll need a couple of fast cars, lots of money, a hot ski model, big fat skis and lots of heli-time.”

They looked at me like I was insane. But being editor is like being king and until someone takes your head off you get your way. Absolute power corrupts absolutely…or something like that. So March 19th we hopped into two borrowed Volvo’s, both all-wheel-drive turbocharged wagons, one of them electric blue with 240 horsepower. The Volvo press guy was nervous, saying, “you know Road & Track gets that one next…it’s the only one of its kind in the US.” By which I think he meant, “please don’t flog this through the Bonneville Salt Flats at a buck fifty spraying mud like a man possessed.” Sorry.

“Mummy, I want an everlasting Gobstopper, get it for me.” –Violet Beuaregard in Willie Wonka and the Chocolate Factory

Two days into my abuse of power I found myself atop a no name peak in the Snake River Range of Wyoming, being hammered with the stinging nettles of propwash snow, as my ride, a Bell JetRanger, dropped for the valley floor like it was dodging ack ack fire. I cowered with Dave Peck, a lifelong friend, Darian Boyle, K2 Team rider, and Lee Cohen, walking flashback to the ‘70s and legendary ski photographer. After the heli cleared the LZ we scrambled to get our gear on with a manic energy that was reminiscent of Micah Abrams scrambling to get laid in Vegas. Unlike Micah, we all got gear. Because contrary to our guides lectures—safety never takes a holiday—we would not be descending in a safe and responsible manner. It was every beater for himself and last person to the gunship…well that would be Lee, because he was toting the Angry Midget, a pack stuffed with honking big lenses that, from a Freudian point of view might suggest a lack elsewhere.

But I digress; descending is what we set about doing, and damn fast. The snow was six inches of crystal light, on top of perfect wind groomed pitches. With each turn the snow flitted up in light sprays, and it cut with the sound of tearing newspaper. It was the kind of smooth that challenges you to push for more speed, and I found just enough to duck in front of Dave and steal his line. Mortal sin my ass, this was skiing. Darian worked us both ripping 100-yard turns across the tops of the bread loaf like hillocks, cutting back just before the edge and throwing up a jet ski spray. Darian is six foot of catwalk worthy model and a Green Mountain Valley School graduate—she waxed us without breaking a sweat and was first into the valley.

The Snake River area was as massive as ten Jackson Holes, from every peak you could see ridge after ridge of skiable backcountry, without another soul skiing—and it was all in High Mountain Heli Skiing’s permit area. Jagged peaks, massive bowls, and incredible winding drainages, it was a million-acre terrain park with only four kids in the pipe. The day became a series of fevered attempts to poach lines, rip down mountains, and cajole our guide, John Shick, into taking us to steeper and steeper terrain, to which he resisted with lines like: “Heli-skiing in the US is not extreme skiing. This isn’t Disneyland, there are no safety brakes on this ride.” Ummm…yeah, whatever, can we ski something steeper now?

We spent two days with High Mountain Heli Skiing and stayed in the lap of luxury at the Teton Pines, a country club cum ski getaway. Anna Olsen, PR guru from Jackson Hole met us for an evening at The Pines restaurant,. And like all good marketing people she knew how to put a good spin on things, so several bottles of wine later the chef brought every one of The Pines fifteen desserts. The PR worked, and with editorial integrity pushed into the back of my head, I can say that Jackson Hole–where the billionaires are driving out the millionaires–is the most kickass resort in the West.

Our two-bedroom condo at the Teton Pines came replete with five bathrooms, an amenity that told me the rich really are very different from you and me. We were just starting to kick it when the front desk rang with a message, “Wasatch Powderbirds will fly you as soon as you can get there.” Another night with not enough sleep, but one more day in a bird. It was a fair trade.

“Don’t you know who I am.” –Lee Cohen, upon meeting the Jackson Hole Marketing person

There’s one downside to heli-skiing…same problem with fishing and hunting, to do it right you have to get after it at the crack of dawn, or at least nearer to the crack than I am comfortable. So with three solid hours of sleep under my belt and my legs moaning like a Kansas City call girl, I approached the start shack of the Wasatch Powderbird Guides. Only it’s no longer a rough log cabin stuck next to the highway. Now it’s a plush world war three bunker, replete with two landing pads, fueling system, and an incredibly comfortable Ledo deck. We went through the safety drills, cocky, because we had some days under our belts. But at the Powderbirds they take it all a little more seriously. Efficiency is everything with Greg Smith’s operation, and the guides worked like a crack SEAL team, strapping avi-beacons to guests chests, instructing skiers never to lift their skis with two hands, (see they can go into the blades, which is bad) and generally running us through some sensible training. At the Powderbirds they fly a sweet A-Star, powerful enough to operate safely in the 11,000 foot range, which conveniently was how high the mountains were around there.

When the sun cracked the valley rim we were airborne, heading past Snowbird into The Bush. Well, actually nobody calls it The Bush. We headed for regular ol’ Wasatch backcountry, perhaps the finest skiing this world has to offer. The day started with a buff corn run, but the corn hadn’t set up yet. Corn-soon-to-be, is much like ice, but the downside is that when you slide out in a frozen back bowl, it can quickly become a 2,000-foot ripper. Darian, always trying to please the camera, accidentally dislodged a 1,500 lb. tombstone rock that slid for a thousand feet throwing off a bow wave of snow. Oh yeah, we’re not in Disneyland.

After teasing us with this run, Oly, guide to the stars, took us into his private stash, and as is only the case in the Wasatch, two weeks after a storm and we were skiing thigh deep super light. This was helicopter skiing. Yet when we got to the ‘copter, we shut up about the snow. There were two groups waiting for lifts and we were all looking for the same snow. Oly, got on the radio and told the other guides, “we’re gonna work some photo shoot stuff for a while, you guys probably wouldn’t like it over here, but it has good light and that’s all that matters to this Powder Mag group. Suddenly Oly had become greed’s conspirator, so we hogged the pow filled trees all morning, lapping through the only powder left in Utah. At the end of the day I slipped Oly a shiny quarter as thanks for going the extra distance.

Darian continually offered to huck off every bump, rock, branch, and snowflake that could be found. I was all for it, “Yeah Digger, launch that cliff. See if you can break a hundred.” Lee, ace lensman, was not amused. Contrary to the image of photographers who send their skiers off impossible cliffs, he wouldn’t let anyone huck in the variable conditions. And when someone did launch something, invariably Lee had the lens cover on, or was changing film, or searching the Angry Midget for a snack. Dave tossed three or four forward flips for the camera, and you would think it was Lee’s first day with a Cannon Snappy from the way the shots came out. Two blurred shots of Dave’s bunger, and all he got out of it was a pronounced limp.

Toward the end of the day, my legs were toast, weakened from months of SoCal desk jockeying. So I urged more photo shoots, “Lee, let’s barbie here for a bit, send them ski models on a hike, we need distant silhouette shots to capture the grandeur of this place.” While they sweated out yesterday’s wine, I reclined in the Utah sun. Greed sometimes is a beautiful passive thing, but yes I bordered on stealing some of Sloth’s thunder.

We ended up in the White Pine area, hallowed ground for Utah backcountry skiers, but we didn’t see any hikers, no skintrails, and no gorp, just classic Utah descents. Long sustained runs through five centimeters of flawless corn, then carveable Styrofoam and at the bottom ugly ski sucking pine pitch covered mank. Some say corn skiing is better than powder skiing. They’re wrong, but they say it.

Our day ended as all days at the Powderbirds end, hitting their dining room and getting down with a serious buffet. I was catatonic after stuffing myself. But there was no rest for the weary, we had a helicopter waiting in Nevada at 7:00 a.m. and three casinos to hit between Utah and Ruby Mountain Helicopter Skiing.

I want a cheeseburger…no I want a grilled cheese…no I want two chili dogs….
You’ll get nothing and like it!” –Caddyshack.

Sunburnt, stuffed, and exhausted, we loaded the Volvo’s and soon were running flat out 139mph across the desert. Our wake was filled with the broken dreams of a V-8 Camaro owner who just got his ass kicked by an electric blue grocery-getter wagon. You’re not in Detroit anymore, Toto.

There are only about six roads in Nevada, so quite naturally that’s where the cops are. They tagged me blindly going 46 mph over the limit. $391 ticket, and the best thing that could be said for the experience is that the officer skipped the standard “better slow down” lecture. He knew my days of speeding weren’t over, I knew it, why waste both of our time. But it was a poor and bitter ski bum that arrived in the Ruby’s. I have driven through Nevada many times, and always it was a race to see how fast I could get across, usually en route to Tahoe or San Francisco. This was the first time that I slowed down, not by my own choice, and looked at the mountains. They are beautiful beyond words.

Ruby Mountain Helicopter Skiing fits in with its surroundings about as well as the Amish at a rave. Joe Royer’s operation is run out of a massive country ranch house with huge vaulted ceilings, 25-foot dining room table, and creature comforts wherever you turn. And on the front lawn sits a gleaming new A-Star. It’s what you imagine Ted Turner’s house must be like. Yet the surroundings are true breadbasket, hard working ranches, agriculture based communities, not the average setting for a high-end heli-ski gig.

We quickly fell into a pattern at Ruby Mountain. Get up, check the weather, ski our asses off, then at 2:30, hit the ranch house for Backgammon, where I was trying to win back some of my speeding ticket money from Lee. Unfortunately he used some kung-fu voodoo New York child chess prodigy stuff on me and soon I was $160 down. At 6:00 every evening Francy, Joe Royer’s partner, lays out dinner. It’s here that words fail me. I can only say that each dinner became the best food I had ever eaten, and the entry fee was worth it for the culinary experience alone. Joe and Francy create the most comfortable atmosphere in which to talk, dine, ‘gammon, and relax.

Later in the evenings, the bad guests, the greedy ones, would load into the Volvo for the 20 minute ride to the local casino. Four nights running I took The House to the cleaners. The laws of chance did not apply to me. Nevada was one big ATM, and I just kept punishing them for that speeding ticket. I ended up with so much money that I had nothing else to do but buy a shotgun at a pawn shop. God knows why, but when you win enough, when money is falling out of your pockets, and all your friends are losing, then you buy a shotgun to illustrate just how wealthy you have become and how little money means to you. Returning home from a ski trip with a fat wad of dead presidents and a 12 gauge was hard to explain to my fiancée, but now she thinks I am dangerous and no matter how loudly she yelled I knew that secretly chicks dig danger.

Flying into the Rubies on our first day I was astounded. Joe Royer has locked up the only ski operation in an area that is equivalent to the whole of the Wasatch. In four days we never saw another skier, or ski-track that didn’t belong to us. There were incredible peaks, ungodly steeps, huge bowls, and some of the best couloirs I have ever seen. One shot, The Come Line, is…umm…true to its name. 2,000 vertical feet of perfectly shaped couloir, descending as a straight steep white line amidst impenetrable rock faces. Every day Royer brought us to new ranges, new mountains, new bowls, and every day we sated ourselves with endless untracked. Even though it hadn’t snowed in a couple of weeks he was still able to find us fresh snow every run. And on the last day it snowed about eight inches, and the Ruby’s revealed themselves as paradise. We raced through boot top ego snow, on top of perfectly carveable base. Royer didn’t mess around, no matter how hard we matted it, invariably he was at the helicopter first with a small smile that said, “these are my mountains boys, don’t fool yourselves.” And we didn’t, after nine days of spazzing around the country as fast as we could, slurping heli-time like soon-to-be-12-steppers at a keg party, we finally calmed down. And for a moment we let go of greed, and appreciated the majesty of the mountains, the power of skiing, and how infinitely lucky we were. Then we fought like dogs to get in the ‘copter and do it all over again.

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Life List

Sunday, May 31st, 2009

I’ve always had this feeling that I’ll die young…or youngish–at 41 young is no longer available to me. Assuming I take my dirt nap in less than the industry standard 75 years then I am, somewhat, running out of time. I want to get a number of things done before I shuffle off. Why I don’t know, it’s not like I’ll be sitting by the pearly gates saying, “sweet, I checked off ‘Stay in one of those cool cabins on stilts in the Maldives before global warming wipes the islands away.’” I mean, when you’re dead, you’re dead and presumably at that point you either have larger things on your mind or really, nothing at all. But that doesn’t change the fact that every time Outside or Men’s Journal comes out with a “100 Things You Must Do Before You Die” issue, I’m suckered in. And their lists just don’t jibe with mine. I really don’t need to run with the bulls in Pamplona…it just seems like a pointless brutal exercise.

So, in short, here’s my list:

  1. Ski Alaska—I mean really ski it, spend a month, fly with Dean Cummings and ski aspects I won’t have the stomach to ski in five years. Have Paul Claus fly me and some friends into the Wrangell-St. Elias National Park and drop us off for two weeks on the glacier….always with the ominous threat that he may not be able to get back to us because of inclement weather.
  2. Mountain Bike the San Juan Hut Route (Durango to Moab)—I missed this trip when friends did it before and it sounded like a muddy bloody mess. Can’t wait to check it out.
  3. Lotoja—the Logan Utah, to Jackson Hole Wyoming ride. Not just for the cool sticker on my car. A 206 mile one day road ride is epic and I want to say I’ve done it. It’s also a kick-ass training goal. Sadly that amount of saddle time seems to guarantee a nice bout of erectile dysfunction. Sweet.
  4. Sail around the Greek islands—nothing gnarly about it, just looks like good clean fun to loll about the deck of a boat in Greece with frosty cocktails and the crisp feel of fresh sunburn.
  5. Utah Slot Canyons—All of ‘em. Utah is beautiful beyond words, but the slot canyons, for me, are the pinnacle of the Utah desert experience.
  6. Raft the Grand Canyon—ideally on a friend’s trip, but if not then paddle only…not motors please. Three and a half weeks away from everything electronic deep in the Grand sounds like paradise.
  7. Appalachian Trail—sadly, this looks farther and farther from the realm of possibility. I just can’t see finding six months for this. But having hiked much of the Long Trail North in Vermont, I long to see more.
  8. Chamonix for the winter—I can’t stand crusty French bread, I like mine fresh and soft like the people at Hostess intended. But a winter living among the premiere alpinists, choosing terrifying and exotic massifs to ski might be the finest winter of my life.
  9. Haute Route—seems silly to list this after the winter in Chamonix, but it’s my dream and I’m sticking to it. Simply the pinnacle of ski touring.
  10. Summit some monster—I’ve never had the “climb it because it’s there” urge. But after forty years of trekking up a slew of relatively piddly peaks, I feel like I need to knock off one big one, just to understand the experience.
  11. Alaska to Patagonia—with a big honking V-8 Sportsmobile and all the toys I can stuff in it. Six months on the road.

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A letter to Penn

Thursday, May 28th, 2009

Penn,

I want to tell you about a world you may never get to know. Its fall 2008 and my new skis are on the way…ungodly big mothers that are more than I should be meddling with. The winter is coming, still full of promise and prayer. And you turn three on Sunday and I hope to be taking you skiing soon. It will scare you and excite you and hopefully become for you what it has been for me; a lifestyle, a vocation, a way to find my partner in life and the only connection with an ethereal plane that I have ever known.

In a graceless world I find fluidity and rhythm on the hill. The mountains forgive me my runaway-freight-train-fu that is often described as unwise. But it’s mine and anyone who knows me can spot my plume from miles away.

I want you to feel what I feel Penn, I want you to know the bitter cold of the High Traverse in whiteout, the relentless dumping that seems to be Alta’s gift to the world. I want to ski with you and show you all of the shots that I love. Maybe you will let me tell you the stories of when Dad was unafraid. Of a time when to turn meant to admit defeat.

I am a skier. And Penn, I’d like you to have that chance as well. I just pray for the snow to stay in the mountains for enough years that you can know the pure joy of bottomless relentless foolishly deep powder. And when you ski the deep, may it still exist, perhaps you’ll find a church within and be instilled with a faith that only those who enter the white room can know. And when you do, please pray for it to continue for generations to come. It’s good this thing we do, letting gravity have her way with us, ending up soaked head to toe in powder and happy once again that the world is just as it is.

On a rapidly warming planet I know fresh tracks shouldn’t be my first concern…but on your third birthday and the many you have in the future, they are.

Love Dad

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Same as it ever was…

Thursday, May 28th, 2009

Sara is holding my hand as I roll into heart surgery. “You haven’t changed The Will have you?” Uh, no, its minor surgery, it’s like the toe-nail clipping of heart procedures…baby please, focus, healing energy. Her questions continue until the anesthesia kicks. “Who would you like to read your eulogy?” James Earl Jones. Can you think of anything cooler than Darth handling the show? “Where do you want your ashes spread?” Ideally there’ll be no ashes…but she’s onto an interesting question. Easy answer, off the top of Wolverine Cirque, full on paddle-out, everybody hoofing their own way up and taking their own line down, but with prizes for biggest huck and best line, and somehow…somehow Sublime playing really loudly across the whole cirque. These are my thoughts as I drift off.

I wake imagining a list of favorite places and realize I don’t have them as geography but instead as a fusion of locations/times/people that create that perfect, y’know, Zen thing. And sitting by my hospital bed, patiently (for days), is Sara, a storm of tears and bewildered upset trailing across her face.

The moments that I most often try to recreate are the deepest powder days when people stream like ants away from the mountain and the blizzard rages sideways and upside down. On the stormiest days, I like to stop, plunk down trailside in the snow and just hang for a bit. I watch freezing people race home as I sit toasty, layered perfectly with a warm core, clear goggles, wriggling hot fingers. And then I get antsy, because instead of lamenting the intensity of the storm, I soon get to rage right back at it as hard as I can on ungodly powerful skis, busting a track viewed by no one through the deepest snow. Rinse, repeat please.

During the fall equinox I biked the Crest trail with a friend, a pure freerider who descends like mercury and has little patience for “hippy stuff.” A hard snow squall blew across the Solitude ridge-line, heading fast toward our path; we decided to cross back down in a hurry. The fusion of white graupel on brown trail and yellow aspen leaves was intense as we pedaled our legs off. Being at-speed on my bike in bitter weather, yet all of my gear working seamlessly, chasing a ripping rider through epic fall colors, sliding the banks, trying to beat the weather was, well, perfect. The anti-hippy wanted no part of my faux-Zen musings and forced me to chase or be left behind.

Yet if forced, if I just had to choose just one best place/time, I guess I’d go with 6(ish) a.m., September 1st, 2007, Black Rock City, Nevada, sitting on the hard alkaline soil of the deep playa as the sun rose pink. I wore the perfect piece of gear to sit and watch a cold Burning Man dawn; a GlowFur* jacket powered by sixteen AA batteries, glowing kryptonite green as 47,000 neo-hippy’s dance in the foreground to a thousand different beats, weaving endless fluorescent trails in the desert sky. It’s a very different kind of storm and it’s just too cool. –John Bresee

* www.glowfur.com; courtesy of the king of the playa, David Lee. Respect!

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Church On Time

Thursday, May 28th, 2009

The steps are becoming smoother…one footfall after another, graupel and crystals spraying from the impact, ankles articulating to off-camber terrain. Somewhere above the tree line you get your physical groove on.

But mentally, ahhh, that’s where the sweet spot really lives—you have finally checked out. Elvis has left the cubicle. The pumping rhythm of your legs and heart are the mantra that enables you to dissolve, for a time, the normal urgent You.

We often make excuses about why we hike, bike, run; we rarely dig beneath the surface. We claim, “it helps clear the mind”, “it’s for our health.” It’s rare that we head into the backcountry announcing, “Gotta be at the church on time.” A house of worship has many doors and many rooms. And yet we sinners fall away from the backcountry; we get lost in the world of pavement, mini-malls and endless cube farms. We forget the healing powers of a clean line, a well-cut skin trail, or a boot pack without false peaks.

All it takes to start back on the path of righteousness is that first painful step on the trail. We sneak away from the office and trundle toward a distant peak, skis strapped to our packs, hydration system a bit skanky from disuse. Quickly the repetitive power of the boot trail starts, and as happens at most Quaker meetings, we melt into our thoughts.

On a good hike your partner only intrudes when they have something meaningful to say. In the Quaker church it’s known as “when the spirit moves you.” And those who are true to the teachings know only to interrupt the reverie of others when what they have to say is meaningful to everyone within earshot. Those are the soulful days.

On powder days worship becomes somewhat like a southern Baptist tent revival. Skiers rip great swaths of untracked while hooting and hollering out of pure rapture. The chairlift riders nod along with each “Wooohoooo” and say “Amen brother. Right on, right on, right on!” Where else in life do we hoot?

And when it’s your turn to testify you nail turn after turn, cutting perfect lines in a pure tapestry of untrammeled snow…and involuntarily the spirit moves you and you get right with The Lord and say, “Wooohooo.” Moments after, your butter pump hammers in your chest as you survey your line, your offering that will quickly disappear…and the riders on the chairlift shout “Amen brother!”

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Newbies Got a Brand New Beacon

Thursday, May 28th, 2009

The patroller wanted volunteers for a probe line. Unfortunately I didn’t know what a probe line was but I figured as long as it wasn’t rectal it beat washing the never-ending pots in the Albion Grill kitchen. In the back of my mind I worried it was yet another in a series of newbie practical jokes that were constantly pulled on me during my first season living in Alta. “You have to wear your beacon at all times on the hill”, “powder cords are a must”, etc. etc. ha, ohh stop, insert belly laugh here, you guys slay me.

I sprinted into my gear, grabbed my shiny, unused Ortovox F1 and beat feet to join the group of far more knowledgeable volunteers than I.

An avalanche had come across the road and one witness thought someone was in it. The powers that be decided it would be bad form to just run the massive snow blower through the slide without giving a quick check for something warm.

We formed up and were handed immense probes. “uhh, how do I know when I’ve found someone?” “What’s a body feel like?”…all these and more I asked. Sensible to me but great big badges of cluelessness to the hardened backcountry goats I was probing next to.

As we probed I could feel my beacon pressed against my chest—turns out when they say wear it close to the body they didn’t actually mean skin-level—and I knew with a hard certainty that the F1 was by far the coolest thing that I owned.

Later, in my two and a half room seven person stanky apartment, I sat cradling the F1 with the crappy ear plug that would never stay in my ear, and listened to the endless BEEP that signaled my roommates Pieps.** It was somewhere past the immense hooka-like bong but not as far as the original Winterstick Swallowtail. I felt confident that if the Pieps had been strapped to a person instead of shoved under a cushion, I would have rescued him quickly.

The drills on snow the next day quickly disabused me of my confidence. The additional dimension of depth really changed the game. That guy would have been stone cold and found sometime in the spring. But through all this the shininess was wearing off and I was learning the first rules of life in the mountains. I learned of the different beep tones of the Ortovox vs. the Pieps, and the importance of dual frequency so that the old timers who weren’t on the new 457 frequency could find you with their ancient SKADIs.*

Over time I learned that the shovel I bought wasn’t just to build kickers; it was also a sled, or part of a backcountry stretcher if you’re more of a MacGyver than I. But the shovel was small, light, and when wielded effectively could move tons of snow in a hurry to save your partners life. My shovel never saved anyone, thank God, but it did help me get my car out time and again. Well, it never lost anyone either…still virginal I guess. One of the earliest lessons I was taught was that if you make the right decisions you probably will never need to begin a search.

These pieces became part of my kit and I treasured them above everything else I owned. It was their quality, their deadly seriousness, their minimalist design that I loved. When I strapped them on I became something other than a college kid avoiding a career—instead I was a backcountry skier.

Over my first two winters I skied many of the classic lines in Little Cottonwood Canyon. I thank those first partners like Bjorn who took me under their arm and taught me what I needed to know. It wasn’t entirely charity, it was his ass on the line as well. And I would have hated to be below the snow with me running the search above.

Every one of us at some point is new to the backcountry. When we are new we rely on those with experience to share it, to help us to understand both the danger and the possibility. The sooner we pass on our knowledge the safer we all are. This isn’t like the line up at Waimea where locals rule. In the backcountry the life you save by sharing everything you know may well be your own.

Three beacons, two shovels later and they are still the best pieces of gear that I own.

–John Bresee

*SKADI’s were the original avalanche beacon developed in 1968. “The word Skadi comes from the old Norse word Skaði, variant Skade. This female is often referred to as the goddess of skis, she traveled on skis, carried a bow, and hunted. She was the daughter of the giant Thiazi, and married Ullr, the god of skis.” –Lou Dawson, WildSnow.com

**The greatest change to the beacon was not going digital but merely the addition of a speaker instead of those terrible ear plugs.

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Seasonal Death and Rebirth

Thursday, May 28th, 2009

The cusp season of fall into winter is the sweet spot of the year. The water off of Cape Cod is warm, yet the humidity of August is gone. The deep pounding heat of summer in Moab relents and it becomes the desert playground again. In Vermont the spectacular colors are queued up and begin their show. And in San Francisco, the cold 52 degree days of summer end and its 49 square miles of perfect temperature begin.

Weekends are time to scramble and get the long rides in, the multi-day hikes, the last gasp paddling as water levels drop to stone-grind. Finally you have the best lungs and legs of the year and the rides are faster and smoother than ever.

As the nights lengthen beyond what we need for sleep, we sort the summer gear into their storage slots, clean out the deep sand of Burning Man, unpack the sleeping bags and unfurl the Thermarest. We pull out the old Powder Magazine’s and ancient videos. Give, Harvest, Sick Sense, Ski Movie or even Blizzard of Aaahhh’s one more spin.

In October the first few storms roll in from the coast as the jet-stream starts to tease; In November we begin the ritual of checking the snow cams where curiously the best picture is often no picture at all. One storm marks the change, the warm pavement doesn’t fight back as quickly against the snow, the grass doesn’t poke through and suddenly you’re into your next obsession. –John Bresee

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Right time, right place

Thursday, May 28th, 2009

Fall 2007

I’m chasing the Pink Girl across the ridge line, riding as hard as my short stems will spin, trying to reach the crest before the snow. The graupel is starting to come in but it’s mostly aesthetic on top of brown trail and yellow aspen leaves. Pink Girl is a fast descender, even though she says she isn’t, so I’m pushing to keep up, sliding the banks, popping off little rocks and everything is just flowing.

Four weeks earlier she’d asked me what my favorite place is and I’d been unable to answer accurately; “uhh, Maui is nice but I also like Alta”, or something.

Somewhere in the Aspens, faster than I should be going, when I didn’t crash, when the steam and heat flowed off of me but the rain and snow were repelled, I hit that moment…I don’t know, I guess it’s that Zen thing. I realize that I’m exactly where I want to be, doing the only thing I want to do, with the right person. “Pink, this is it, it’s not a place, I don’t have a favorite place, I just have favorite moments that I try to recreate.” She looks at me, with mud on her face and says, “fucking duh!”, and rips back into the trail. Zen is not for her.

For the rest of the ride I collect all of those moments in my head: bottomless wallowing deep powder days when I’ve chosen the right skis (Sqauds), right jacket (Burton AK 3L), right gloves (those same leather Scott gloves they have been making for years) and right goggles (Smith Regulator TurboCam- So dorky but so key on deep days). I feel like a gladiator, armored perfectly for the battle. I watch others who have not chosen their gear wisely, streaming back inside. The mountain empties as the storm intensifies and I’m toasty and I just couldn’t be more in the groove.

–John Bresee

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Intro that failed and never saw the light of printed day

Thursday, May 28th, 2009

Awkward and it tries too hard. Other versions won out.

The heat of summer slides away, and with its passing we set our focus on getting out those last few times before we pack up the bikes, the climbing gear, the boats, the tents in exchange for our winter passions. Every minute seems to count more heavily than the last. It’s that quiet-now voice in the background reminding us that in a few months our minds and bodies will focus wholly on the pursuits of the frozen world; the adventures and epics of the warmer seasons won’t register more than the idle scratching of that scar you picked up on the Crest Trail. Get it while you can. It’s not because we worry we won’t have another opportunity, nor are we upset about the impending onset of winter—far from it, we’re stoked—it’s because that is how we live our lives, as though every moment is more valuable than the last. Seize it. You only live that minute once, whoops, too late, it’s time for the next and the next and….you know it; you live it too. We chase moments as children chase fireflies, and it doesn’t take long before we all realize the objects of our pursuits are ephemeral.

Unabashedly speaking, this very strongly parallels the gear found on these pages. Get it while you can, because in a few moments it will all be gone. Within, find the best deals on the best gear around. As usual, our gearheads scoured the globe for the best of the best, and we pride ourselves on passing those incredible deals on to you. So get in there, get some, and then can get outside and hit it a few more times before the snow flies.

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Welcome Penn

Friday, May 22nd, 2009

( I have a better, more tightly edited version of this somewhere and I’ll update with that version soon. Sorry.)

The snow blows like stink above the ridge at Eddie’s High Nowhere, my favorite place in the world. The spume kicks across the rocks, cutting through my goggles. It’s up at Eddie’s, while six of my fingers are numb, that my partner points to the valley and says, “spring is coming, you can feel it, we’ll be biking soon.” I couldn’t feel shit, but I trusted him because he has a weird Rain Man like connection with the weather.

Spring is a kick-ass season, top three for sure…and it always seems to come right when you need it. When your knees are shot from endless turns, your shins reduced to rubble and you just stone-cold need a break from the relentless nature of Old-Man-Winter.

My son was just born and my aspirations on day one were simple; keep him breathing. Days two through thirty it was all about keeping him from turning blue. And then I just began to hope that with hard work I could keep him from one day ending up in a bell tower with a high-powered rifle. I’m not aspiring to eagle scout status in parenting, a man has to know his limitations.

But as spring comes along I start to think about what I have to teach him about the outdoors…the simple stuff like, wet = cold or sand in your bathing suit just plain sucks. Somewhere along the way I was taught to laugh at rain, to revel in it rather than being one who scurries, head bowed …I hope he gets that. He will learn to pack light…probably by packing heavy a few times. He will learn that the answer to the question, “how far to camp” is always answered with “about a mile.” Somewhere, accidentally, he will learn that he has far more strength than he ever thought possible. That when others in the group are hitting the wall, wigging out about being lost, or are just plain cold and miserable…he will have reserves deeper than he ever knew and be able to help the group move on.

The gift of the outdoors often starts simply, as it did for me, with a beautiful brass whistle and compass from my grandfather, Big Bill. I didn’t understand what he gave me but I raced through the Vermont woods shrieking with the whistle and failing completely to navigate anything with the compass…and I rubbed them raw as I played with them and tried to understand their purpose.

I’m not sure how I’ll foster Penn’s gear addiction, but I’ll probably start it with something simple, permanent and beautifully made like a Gerber multi-tool. Shortly afterwards he’ll get his first pack, sleeping bag and tent. When he has these pieces the world will expand for him, first to the backyard, then to a campground and one day to the whole world.

Welcome to your first spring Penn. –John Bresee

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Word Clouds

Friday, May 22nd, 2009

10 years of trying to become the best outdoor gear etailer (written in 2005)

Ten years ago we placed an order from our first vendors: one pair of Atomic Tourcap Light skis, one pieps 457 (pre opti-finder), Life-link probe poles…that’s all I can remember, but it may well have been our entire inventory for the first year. It was peaceful in those days; a man could put the answering machine on and tour in piece back then, knowing that no business would disturb him. Oh how it’s changed.

We began working on a t-shirt to commemorate this anniversary, something for those who have been part of the freight train…and we batted ideas around and one that seemed to stick was a word cloud, a collection of words that resonate with the people in the company, shaped like our venerable goat logo. Here are some of the words that made it and some that didn’t:

Glenn—the long suffering UPS driver who had to endure ever larger piles of gear going out the door. Sandy Brown—the sales rep who first took a gamble on us. Christian—the one man locomotive, don’t get in his way. Breezecom—the wireless network that occasionally connected us to the internet from the sticks of Heber, Utah. Rhett—who answered the phone when the Breezecom wouldn’t talk. ShopSite and BarneyBooks—you were so good to us when we were young, but as in all dysfunctional relationships, someone had to grow up. Patient partners—the enduring constancy of my partner who had the stick-to-itiveness to know that there would be light at the end of the tunnel. Sid Ewing—first developer, ‘nuff said. Spaletto/Lajoy/Uhland—there isn’t a golf swing amongst them, but good partners are hard to find so we’ll keep ‘em. Snake Creek—sucking two-stroke fumes at seven am from the company snowmobile on the way to the Backcountry.com private reserve. Grover—for his honest feedback. OR—for putting on a show in our back yards. Google—Sergey, Larry, nice work boys, we owe you one. Interchange—the hardest working open source platform in the business, why must you be so complex. Sara and Beth—who suffered and celebrated along with us. Dustin—who put up with my half-assed management style at three different companies. He has gear and ecommerce more deeply embedded in his DNA than any other man on the planet. Jeff Carter—who took our cold-call while at the Sundance Company and was visionary enough to see where we were going. Midnight server crashes, Hat in a Bag, Backcountry Bob(s), water filters, snow clogs, Suunto’s, Erin, trekking poles, SnowThug.com, SteakFry.com, bcstore.com, Axis41, Luther, WebSideStory, Cheryl, Sam, and on and on…too many words, memories, people.

Gearheads–the people who work at Backcountry.com, the people who wake up dreaming about gear, live for testing it, and have worked their butts off to make this the company that it is.

Gear Freaks of the world–For ten years we have fought to bring you the finest gear on the planet, describe it in an honest light-hearted way. Ship it to you faster than you thought possible and always, always treat you as we would like to be treated, with honesty and respect. Thanks for your faith.

The Wasatch Mountains—without our church none of this would have been possible.

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