John Bresee

The snow has been dumping in Park City, Utah. Falling in huge car hiding piles…for the first time in one of the driest, saddest winters ever. And what drags me out of bed at dawn with a shovel and broken down snowblower was the fact that without some skinny path cleared to my door there was a chance that the FedEx guy might make me the last semi-blogger to get a hold of an actual iPad.

But FedEx came through and I plugged it in and waited for the lightening bolt to strike. I waited and failed through synch after synch…thinking it might be time for for Apple to spend a little time with the iTunes app and making it the happy center of the media universe that it’s supposed to be.

I keep hoping that iTunes will be great at synching this complex media world. And I keep hoping that somehow it will recognize that I am going to exceed the 16 Gigs right as I check the buttons of what I’d like on my iPad. But no, I wait, patiently and run through about fifteen dry runs before I get enough data off to make the iPad run.

But it’s not the optimum data load. But eventually I’ll get the hang of it.

And I inadvertently dumped all of the apps from my iPhone onto the iPad. What a mistake. A small iPhone app doesn’t belong on the iPad. Wait for those that are iPad ready.

And yet once it happens. Once the iPad fires up…the magic happens. It was when Netflix loaded that I first felt the magic. Just the media I want when I want it, beuatifully rendered. I preferred watching on my iPad than my 44″ 1080p flatscreen. The show felt more intimate. And the iPad never got warm in my lap. I thought I felt much of the media world begin shift to a new axis.  And again and again  as I loaded new apps I saw the media world shifting and twisting in, beginning to be caught between the old way of business and the new. Media will benefit first and suffer first. Commerce will come very shortly after.

We don’t yet know what the iPad will change . But there are some guesses:

1. Ecommerce will shift toward home and couch and bed, from primarily work.
2. The iPad will succeed
3. Netflix is going to kill on the iPad.
4. And the rest of the world is  going to have to watch and wait to see what happens as we figure it out with them.
5. Well designed ecommerce sites run just fine on the iPad. No need to hire firms to redesign for a small form factor. Just build beautiful simple focues ecommerce sites and QA on all top four browsers and you should be fine
6. And build apps that have real single purpose that deliver value above and beyond the flat world of standard ecommerce site. It’s time to innovate in return for the gift that Steve Jobs has given us. He has allowed us to once again shift into the future.

Thanks Steve…it’s brilliant.

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This entry was posted on Wednesday, April 7th, 2010 at 10:05 am and is filed under Business, Ecommerce, Gear, Mobile Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.