Archive for June, 2009

The Best Usability Ever

Friday, June 5th, 2009
Mint.
Image via Wikipedia

I’ve spent a lifetime watching new dotcoms launch with incremental improvements in user experience. And I’ve tried to copy the best of it for Backcountry.com and our associated sites. And then along comes Mint.com and it humbles me completely. The site works so beautifully and seamlessly that it leapfrogs all other interactive design. Almost everyone is nervous about sharing financial data on the web and yet Mint tackles by pulling in your data so quickly and efficiently it almost happens before you know it. And then it’s all parsed into instantly useful information. It’s so brilliant in its simplicity.

Popularity: 1% [?]

Penn Graduates

Thursday, June 4th, 2009

It was a miraculous thing to see and it defies explanation. He made a great sunflower.

Popularity: 1% [?]

1999 Article on Ski Trends

Monday, June 1st, 2009

I wrote this for a magazine called Core Sports in 1999. It’s not, well, not very good. But it is interesting, to me anyways, to see what was new and what the shapes were then. And interesting to see how hard I was pitching fat and it still didn’t catch on for years. Consumers move very slowly and yet we always forget and try to get them to rush.

Core Sports Ski Review

Ski technology seeps into the public consciousness about as fast as you can download e-mail in Eritrea…that is to say, slowly. While your dad might be looking to buy you skis this year, unfortunately his idea of hip is parabolic—and people who rip stopped saying “parabolic” right after Urkel entered grade school.

While the world has been wallowing in this collective hangover known as shape skis, the manufacturers have been whipping up a whole new arsenal, and now you rarely hear ski rock stars referring to skis in a way that could be confused with a Playboy centerfold. Now instead of “curvaceous” and “nice shape”, the comments are more along the lines of, “that bitch is fat!” Fat skis rule the world and if you haven’t gotten yourself the latest laminate backbacon, you better get on it. If you bring a pair of slalom skis into the terrain park you can pretty much count on lawn darting. Skis have changed, now it’s time to ride that change. The following skis are the absolute sickest rides on the hill. Whether ripping the park, or tackling the big mountains, these sticks will do you right.

For the East Face of Everest

Dynastar 4×4 Big, $695

800-992-3962, www.dynastar.com

Shape: 115/85/107

188, 194 cm

This is the undisputed heavyweight champion of the world. The 194 is so insanely powerful you’ll think you grabbed hold of a bullet bike. But this bullet has edges that could cut through steel, a firm flex that holds the hill, and the ability to take you down any mountain at 70mph or more, regardless of what kind of snow you’re on. If you like people staring at your skis while you stand in line, and then you like leaving them all in the dust, then this is your ride.

Salomon AK Rocket $825

800-225-6850, www.salomonsports.com

Shape: 118, 85, 110

200cm only

The Rocket is big…bigger than the Big even. Yet for such a large ski it’s surprisingly soft and controllable. This is an excellent ski for deep deep light powder. Built with a wood core and a two layer Titanal wrap for sturdiness, the AK Rocket is a ton of ski, and yet still very manageable when skiing in the resort.

For Great Scott at Snowbird

Salomon Super Mountain, $695

800-225-6850, www.salomonsports.com

Shape: 110/78/100

178, 186, 194cm

The Salomon Super Mountain is a fat ski for the rest of the world. When you want to go fast, when you want a ski that does everything, but you don’t want all the fat, go with the Super Mountain. This is Salomon’s strongest move to the hoop since they busted out cap skis. So many companies make “all mountain skis,” but there are very few that can actually do it all. This is a Power Foam PU core ski with a titanium monocoque frame.

Rossignol Bandit XX, $699

802-764-2514, www.rossignol.com

Shape: 107/74/97

170, 177, 184, 191, 195cm

The Bandit XX is the slightly smaller brother of the legendary Bandit XXX. The Bandit’s Dualtec construction is a blend of cap and traditional technology. Yet they have exorcised some of the demons of cap construction—vibration—and gained the advantage of excellent torsional rigidity. This is a great ski for anyone who ever steps off the groomers, even for a minute. The XX can handle all parts of the mountain.

For the Stratton Mountain Half Pipe

Salomon X-scream TenEighty, $595

800-225-6850, www.salomonsports.com

Shape: 108-75-100

161 & 177

K2 Enemy, $600

800-426-1617, www.k2skis.com

Shape: 109-75-97

173 & 183

This ski is often the big boy in the park, yet it gives you the versatility to make your hits wherever you find them on the mountain. This ski is versatile. The classic K2 Triaxially braided core is at work again; giving you a strong ski with excellent feel that encourages you to stick every landing.

For the HannenKahm

Nordica Grand Prix GS, $999

800-892-2668, www.nordicaboots.com

A fast ski on a steep corduroy groomer is as close to God as one man can come. But if you want to get just one step closer to the Almighty, then slip on the Grand Prix GS, from Nordica. These skis are Benneton Green, and some say downright homely. But they inspire confidence at the limit of adhesion that the best

Salomon Superaxe Series 2V, $715

800-225-6850, www.salomonsports.com

Shape: 103-62-93

173, 185, 193, 198cm

Popularity: 1% [?]

Interview Thank You Letter to Steve Casimiro

Monday, June 1st, 2009

After I interviewed for the Managing Editor position, this is thank you I wrote. Huh….

John Bresee • 1104 Ashton Ave. Suite 204 Salt Lake City, UT 84106
• 801-486-1388 Fax 485-2735 • wcr@xmission.com

June 26, 1997

Steve Casimiro

Surfer Publications

PO Box 1028

Dana Point CA 92629

Dear Steve:

Thanks for the day at the Powder offices. It was both challenging and fun. I mulled your interview questions over on the way home, and couldn’t help but laugh a bit. “What makes you snap?” Is roughly equivalent to “have you stopped beating your wife? Answer yes or no.” In an interview situation it is never easy to jump into a topic as awkward as the last time I snapped. Yet in the face of questions like this, and “rule breaking” one is left with two alternatives, the truth, or a bald face lie so transparent as to be pathetic. “I, sir, never snap!” was the obvious, yet unacceptable answer. At any rate, I enjoy mentally awkward situations, and in retrospect it was fun.

The group at Powder seem like a great team, and it was good to meet with everyone. I appreciate your effort in putting the day together.

I rudely neglected to thank you for lunch, so please accept my belated thanks.

Sincerely,

John Bresee

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